FREQUENTLY ASKED QUESTIONS
What does The Virtual
Assistant do?
TVA is a
team of marketing experts who specialise in helping service providers and
independent professionals
market their business online with less time, money and effort.
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How can you help me?
We can
help you get more customers for less money than you're spending now. The
marketing methods we use is simple, turnkey and cost-effective.
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How are you different?
There are
a number of consulting organisations large and small. Here's a short
analysis as to what makes our approach to marketing unique:
Specialisation: We
specialize in generating volumes of qualified sales leads for your
business or practice to drive your business growth.
We do the
work: Many consultants “advise and run”. We actually set up your new
client marketing system for you and make sure it works.
Our
process is unique: Our methodology is unique. It allows you to
attract new customers at a much lower cost than most traditional
approaches.
We're not expensive: Many clients recoup their
entire investment with us within 2 months.
We have a record
of proven results: We're happy to share references that prove a
record of success in many different industries.
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Why do you focus on
generating sales leads?
Because
the growth of most businesses is
constrained by the number of qualified sales leads coming
in more than any other factor. If you put 10 receptive prospects in front
of you, you'd probably do business with at least half.
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Can you help with
offline marketing, online marketing, or both?
There are a couple of
reasons why we recommend online marketing:
It's
much cheaper than offline marketing, partly because of
less competition and partly because the methods we use
are highly effective.
A
website is a very useful as an automation tool to
automate communications with customers. It's especially
useful if you normally have to follow up many times with
a prospect before you make the sale.
However, it is still
important to integrate your offline and online promotions
so they work well together. Many projects we do for clients involve some
online marketing and some offline marketing.
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What kind of companies
do you work with?
There's
quite a variety. Most clients are involved in the service sector. But
there are always exceptions. What's more important than your company
profile is your motivation to improve your current results.
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Where are your clients
based?
Our
clients come from all around South Africa, and a couple from overseas.
Although our head office is in Pretoria, most of our clients are located
in other citiesa. We deal with provincial clients via telephone, email,
fax etc, and the occasional face-to-face meeting.
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What's your philosophy
when it comes to marketing?
Marketing
is about producing sales results. That means, selling more
services to more people more often for more money. And how to allocate
your resources in your business to achieve this outcome (with the one
proviso that your marketing must be 100% ethical).
We won't waste your money
on “branding” initiatives that get no results. Everything we do is
designed to generate a tangible monetary return for your business in the
minimum possible time.
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You solution costs RX. I
know someone who can do it for half RX.
Web design
and marketing consulting is a highly diverse industry with varying levels
of service and price. We're not the cheapest web designers around because
we include additional services such as professional copywriting and web
traffic generation to ensure that the end product gets results.
Most business websites make no sales. We work hard to ensure that yours
isn't one of them.
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Will your marketing
methods interfere with what I'm currently doing?
Our
methods should complement or improve on what you're already doing. If
something is working well for you, we won't interfere. If your marketing
is marginal or even costing you money we can help turn the situation
around.
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Do you tend to work with
existing businesses or startups?
On
balance, we tend to work with existing businesses who want to optimise
what they're already doing and startup businesses that don't have
marketing experience.
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Do you have salespeople
who can do my selling for me?
No, we don't provide that
service, although our marketing system does generate qualified enquirers
who are usually much easier for your sales staff to convert into
customers.
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Do you prepare marketing
plans?
That
depends on your definition of the term "marketing plan". We don't prepare
formal documents that end up sitting on your bookshelf collecting dust. We
work with you to formulate a specific marketing project and put it into
action immediately.
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Do you build websites?
Yes, we
do, but our web development philosophy is a little different from most web
design companies. We focus on building you a website that sells.
For this reason, most of our website packages include some marketing
consulting, professional copywriting and traffic generation in addition to
web design per se. If you're only looking for graphic design we
mightn't be a good match.
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How are you different
from web design firms?
Most web
designers design websites that may or may not produce the sales results
you're looking for. We are marketing experts who use online marketing to
produce exceptional sales results.
Our consultants start by
working with you to identify, define and communicate what makes you
different.
Then we advise you on the
appropriate strategy to deliver that message, based on an analysis of
your company, your market and your customers.
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How are you different
from advertising agencies?
Advertising agencies tend to focus on producing creative materials and
helping you place ads in various media. This process will certainly spend
your money - the question is whether or not you'll see a return on your
investment. More often than not, the answer is, "no".
We focus on delivering to
you a complete end-to-end marketing system that motivates qualified,
ready-to-buy prospects to contact you and enquire about your solution. The
focus is results, results, results (providing that these are
achieved ethically).
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Why do you give away
free information? What's the catch?
We give
away free information to share some actionable marketing strategies that
have worked for us and our clients and can work for you too.
If what we say makes
sense to you and you put some ideas into action and get good results,
you're more likely to want to work together with us.
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I have very little to
spend marketing my business. What should I do?
You could consider
investing in books or information products that explain how to market your
business on a shoestring.
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